Marketing Strategies Services M Kostecki PDF 6c518b766

July 3, 2019 | By nangpooh | Filed in: Finance And Money.

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Marketing Strategies for Services PDF




by M. M. Kostecki : Marketing Strategies for Services

ISBN : #0080423892 | Date : 1994-01-01

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PDF-c9833 | What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success… Marketing Strategies for Services


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[Pub.58IYf] Marketing Strategies for Services PDF | by M. M. Kostecki


Marketing Strategies for Services by by M. M. Kostecki

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