The Innovation War PDF
by Christoph-Friedrich von Braun : The Innovation War
ISBN : #0132681781 | Date : 1996-09-22
PDF-cb16f | Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-t… The Innovation War
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The Innovation War by by Christoph-Friedrich von Braun
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